Did you know 90-99% of social media users are lurkers? In this episode, our resident hosts, the LinkedIn Sherpa Bob Woods, and LinkedIn Whisperer Brynne Tillman, discuss why having lurkers who remain as lurkers is a problem for salespeople and also provide tips on how to transform them into engagers. Lurkers are those people who don't engage and prefer to consume content passively - only watching their feeds instead of posting their own content or publicly engaging with other LinkedIn users. For salespeople, having a silent audience can be difficult because they don't know who they are and hence cannot start a conversation with them. You don't want to skip listening to this conversation if you're a professional who uses content daily to attract prospects to your brand.