Branding Essentials for Beauty Entrepreneurs: From Names to Trademarking with Shannelle
October 21, 2024
In this episode of "That Sunna Feeling", Brandi and Shannelle dive deep into one of the most critical aspects of launching a successful beauty business: branding. Whether you’re just starting your spray tanning or beauty business, or looking to rebrand, this episode is packed with tips on choosing a brand name, trademarking, and creating a timeless look that grows with your business.
In this episode of "That Sunna Feeling", Brandi and Shannelle dive deep into one of the most critical aspects of launching a successful beauty business: branding. Whether you’re just starting your spray tanning or beauty business, or looking to rebrand, this episode is packed with tips on choosing a brand name, trademarking, and creating a timeless look that grows with your business.
Shannelle shares personal stories of branding missteps, rebranding challenges, and the lessons learned from creating a name that not only fits today but can also scale for future growth. Brandi chimes in with practical strategies on trademarking and finding inspiration for your brand. Don’t miss the chance to get insider knowledge that will help set your beauty business up for long-term success!
Key Highlights:
Lessons in Naming & Branding:
- Naming Your Business: Why your brand name needs to be flexible enough to grow with your business and how to avoid pigeonholing yourself.
- Trademarking Tips: How to choose a name that’s not only memorable but can also be easily trademarked—plus, why using common terms like “organic” can create legal challenges.
- Personal Stories: Shannelle shares her journey of rebranding after choosing a name that limited her business growth and how it led to the creation of Sunna.
The Power of Timeless Branding:
- Why Timeless Beats Trendy: Brandi and Shannelle explain why simple, timeless logos and branding are key to creating a lasting impression, plus the value of adding color and texture to stay fresh without needing a complete overhaul.
- Design Tips for Entrepreneurs: How to get a professional logo on a budget, along with insider tips for choosing fonts and designs that will stand the test of time.
Future-Proofing Your Business:
- Thinking Big: How to set your brand up for future growth by thinking beyond your current offerings. Brandi shares why women in business are multi-passionate and how a well-chosen name allows room for expansion into different products or services.
- Preparing for Growth: Why it’s important to avoid short-term thinking when branding and to prepare for the unexpected opportunities that come as your business grows.
Bonus Tip:
- How to DIY Your Branding: Tools and platforms you can use to create a professional-looking brand without hiring an expensive designer.
Engage with Us:
Have questions about branding or naming your beauty business? We’d love to hear from you! Share your thoughts or connect with us at https://sunnapro.com/pages/that-sunna-feeling-podcast 💬🌐
Follow Us on Social Media:
- Sunna Professional
- SunnaTan
- Brandi Tindall
- Shannelle Niemiec
Gratitude and Farewell:
Thank you for tuning in to this episode! Be sure to stay with us for more insights and tips to help you grow your beauty business, brand, and revenue streams! 🚀✨