Ep 480 - Make Your Brand The Authority With Stæven Frey
February 21, 2024
Staeven Frey, founder and chief brand scientist at Quantum Branding, is a specialist in helping brands establish themselves as authentic and memorable category leaders through the innovative application of brand science. Frey's perspective on brand authority is rooted in his belief that it is essential for brands to leverage the power of brand science to fuel their growth, sales, and marketing. His passion for assisting purpose-driven brands in disrupting their markets and achieving industry authority status has led him to develop the Brandpreneur program, a ten-week intensive course designed to empower brand leaders with actionable strategies. Drawing from his experience of collaborating with over 200 individuals to become published authors, Frey emphasizes the importance of tailoring strategies to suit each client's unique style, ensuring the production of top-quality books that effectively elevate their brand authority. His ultimate goal is to help brands move forward faster and become energized by establishing themselves as industry authorities.
Staeven Frey, founder and chief brand scientist at Quantum Branding, is a specialist in helping brands establish themselves as authentic and memorable category leaders through the innovative application of brand science. Frey's perspective on brand authority is rooted in his belief that it is essential for brands to leverage the power of brand science to fuel their growth, sales, and marketing. His passion for assisting purpose-driven brands in disrupting their markets and achieving industry authority status has led him to develop the Brandpreneur program, a ten-week intensive course designed to empower brand leaders with actionable strategies. Drawing from his experience of collaborating with over 200 individuals to become published authors, Frey emphasizes the importance of tailoring strategies to suit each client's unique style, ensuring the production of top-quality books that effectively elevate their brand authority. His ultimate goal is to help brands move forward faster and become energized by establishing themselves as industry authorities.
Episode Outline:
(00:05:48) Metrics-driven Branding for Effective Consumer Engagement
(00:05:48) Metrics-driven Branding for Effective Consumer Engagement
(00:12:45) Creating Memorable Brand Assets for Marketing Success
(00:16:40) Memorable Brand Assets for Industry Authority
(00:24:59) The Influence of Colors on Brand Perception
(00:28:54) Brand Science Metrics for Marketing Success
(00:35:28) Elevate Your Brand with Brand Science
Bio:
Stæven is the adorkable Founder and the Chief Brand Scientist at Quantum Branding. He helps brands become authentic and memorable category leaders through the power of BrandScience™. BrandScience is the core of what fuels a successful brand's growth, sales, and marketing. He’s passionate about helping growing, purpose-driven brands get to the next level, disrupt their market, and leverage the power of BrandScience to become the industry authority they’re meant and made to be.
The above is a link to the BrandScience Checklist, my proprietary tool based on years of BrandScience™ research. This easy-to-use tool helps brands in every age of their business assess their brand's assets and know immediately what is next. This tool will help your listeners start utilizing and understanding the basics of BrandScience in their brand immediately, using the same tools used by Fortune 500 Brands. http://brandpreneur.co/ <<< my flagship program which I am sharing within conversations/podcasts. Additional LInks typically shared in show notes: https://linktr.ee/staevenfrey https://www.quantumbranding.agency/