Making Sales Social Podcast
Someone looked at your LinkedIn profile. Now what?
July 20, 2026
Many sales professionals overlook referrals, yet they remain the strongest foundation for consistent business development. While asking "who do you know" usually results in a blank stare, LinkedIn allows you to reverse-engineer the process by identifying exactly who your connections are plugged into. This episode breaks down the "WARMUPS" acronym, a step-by-step system designed to help you secure warm introductions through mutual trust. Listeners will learn how to shift from awkward cold messages to highly effective, value-first conversations that protect and respect relationship capital.