Liz Heiman joins us on this episode to share valuable insights on how sales leaders can enhance their CRM to support their sales team in achieving their goals. Liz explains how aligning CRM features with the sales process can liberate your reps from noise and boost engagement. She also highlights the significance of creating a CRM that empowers the team and transforms busy work into productivity. Liz stresses the importance of defining clear stages, prioritizing activities over proposals, and integrating rules that guide progress. Tune in to this episode and discover how to revolutionize your sales CRM for ultimate success. Liz Heiman is the Sales Operating System Architect and the Founder of Regarding Sales. Her team is dedicated to helping founders and CEOs scale their businesses by streamlining their processes and creating sustainable growth strategies that boost revenue. Liz is renowned in the sales industry for her expertise in both the sales process and seamlessly integrating it into CRM. Learn more about Liz by visiting her website. You can also follow and connect with her on LinkedIn and Twitter.