The Reason Your Marketing Isn't Working {ep. 212}

Refreshing your sales page and wondering why no one’s buying? In this episode, Alexa breaks down the real reasons book and service sales stall—and it’s not your talent. Learn how messaging clarity, email strategy, visibility, and collaboration create a clear path from discovery to purchase.

Join us in Columbia, SC, March 26-28, 2026!
If you’ve ever refreshed your KDP dashboard or sales page hoping to see a spike in sales… this episode is for you.

In this episode, Alexa walks through the hard-earned lessons from selling books, programs, conferences, products, and services—and why sometimes sales soar… and sometimes they completely stall.

Whether you’re an author, editor, publishing professional, or creative entrepreneur, this episode will help you diagnose what’s actually going wrong—and what to fix first.

In This Episode, Alexa discusses:

1. Why Sales Stall (Even When You’re Doing “All the Things”)

2. The Messaging Mistake That Costs You Sales

3. The Danger of “Panic Marketing”

4. Viral Doesn’t Equal Valuable

5. Social Media Is Not a Sales Tool

6. The Missing Link: A Clear Conversion Path

7. Collaboration as a Growth Multiplier

Key Takeaways

Your sales problem is almost never your talent.
Clear messaging matters more than constant promotion.
Viral visibility doesn’t equal qualified leads.
Social media builds trust—email converts.
You need a defined path from discovery to purchase.
Collaboration multiplies reach faster than solo growth.

Resources Mentioned

Women in Publishing Summit Live (WIPCON)
https://womeninpublishingsummit.com/columbia

Women in Publishing Summit (Virtual Event)
https://womeninpublishingsummit.com