Penny chats with website conversion expert and live chat specialist, Lee Rennie. Websites are digital, but people prefer to buy from people. Calling and form-filling appeals to some visitors, but what about the growing number that are ready to engage, but don't like these traditional communication methods? It's more than likely they'll go back to Google and find another website. Penny and Lee talk about the benefits to your business of making the most of website visitors and 'making them stick', with human operated live chat. You can connect with our expert here: https://www.linkedin.com/in/leerennie/ If you'd like to find out more about joining the BIP100 community of experts, please visit our website: https://www.bip100.club