What are the big marketing, advertising, and technology trends facing China in 2024?  Ali and Bryce scoured the internet so you don't have to, uncovering  3 trends we think everyone should be paying attention to.  What are the "meh" trends - the ones we have seen before, ones without context or thought, or ones simply that won't happen at all?  We call these "BS Trends."

Ali's Trends:
1.  China's Rise of Mindful Consumption:  How can brands take advantage of this trend?
2. Personalization & AI:  What do you win/lose as a marketer with hyper-personalization?

Bryce's Trend:  The Revenge of Creative Mediocrity in social media + Quiet Selling:  Chinese are getting bored & brands are getting lost. What to do about it?

The BS Trends...you'll have to listen and find out!


Mintel Trends Report:  https://www.mintel.com/?_bt=652169658476&_bk=mintel%20trends&_bm=p&_bn=g&_bg=150165006951&utm_medium=cpc&utm_source=google&utm_content=Threepipe-GO19856573414~GO150165006951&gad_source=1&gclid=CjwKCAiA_tuuBhAUEiwAvxkgTvkVPvsy56pxR5h3wIfFmLRBy9F-gTDJZCbpQT6sFl0SRM6Ws-H07hoCTF8QAvD_BwE

Mindshare Trends Report:  https://www.mindshareworld.com/news/weekly-prompt-top-trends-to-watch-in-2024

Accenture Live Trends 2024: https://www.accenture.com/us-en/insights/song/accenture-life-trends?c=acn_glb_accenturelifetrgoogle_13981689&n=psgs_1023&gad_source=1&gclid=CjwKCAiA_tuuBhAUEiwAvxkgTvHAYU5lQVbFgftuuzMTd-Q0a-yYYQ85cacRLNQTS5-PEuy9Wth2aBoC-bMQAvD_BwE&gclsrc=aw.ds

Determ PR Trends 2024:  https://www.determ.com/ebook/pr-trends-and-challenges-in-2024/


For everything ShanghaiZhan:  http://zhanstation.com/

ShanghaiZhan Theme Music:  by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac

Bryce on Linkedin:  https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin:  https://www.linkedin.com/in/alikazmi/