How do you know if you company has a bad name? When your accountant tells you you're not making enough money. Louise Karch (a.k.a. The Name Whisperer) joins me to give a Masterclass on naming. We cover:The two most important questions you need to ask when testing a new nameHow the sounds we hear influence our emotionsHow to take advantage of our brains wiring to stand out in a crowd And so much more!Her award winning book: Word Glue - How To Find Your Million Dollar Brand Name (https://www.wordglue.co/) will help to guide you and your team on your next Name Storming session. Get on the email list at topofmind.substack.com