Linda Cain joins us on this episode to discuss the benefits of using personalized events to scale your business faster. Tune in as she also shares effective upselling strategies that fit the audience you want to attract and earn their trust. As an industry coach who helps enhance your clients' life/careers/businesses, events can put you at the forefront of your community and build personal relationships with them, even with those who might not know about you. Linda Cain is the Founder & Owner of Blu Diamond Enterprises LLC. For over 25 years, Linda has had a diverse background in planning domestic and international events. She knows all the right people to connect with and is behind many transformational and coaching events in the industry. Mapping out your full event-driven business strategy is Linda's zone of genius to help her clients be more profitable. Listen in on this episode and learn new things from her about personalized events! Like how you should only offer free events for lead gen, whether seat deposits are effective, and much more! If you want to hear more from Linda, you can connect with her on LinkedIn and Instagram and visit her website at www.eventsbybludiamond.com. And to help you leverage personalized events, she has an Event Success Assessment questionnaire you can answer to help you