Usman Sheikh joins us on this episode to discuss revolutionizing sales by incorporating psychology and AI in the B2B arena. As AI becomes more prevalent in the sales and marketing space, it's crucial to understand how it can be used effectively to build relationships with customers. Usman answers questions about how generative AI can be used as a research tool and how it promotes productivity and efficiency in writing emails and content for sales professionals. He also delves into the concept of humanized AI and how it can help bring personality to a brand in the B2B space. Tune in to learn more about this fascinating topic. Usman Sheikh is the Founder and CEO of xiQ, a unique sales and marketing platform that combines generative AI, behavioral science, and Chat GPT to provide a personality-driven sales approach throughout the customer lifecycle. With a background in SAP and a wealth of knowledge on AI and B2B sales, Usman has shared his insights as a guest lecturer at top universities across the United States, including the University of Texas, the University of Wisconsin, Alabama, Louisiana State University, and Clemson. His ultimate aim is to humanize B2B sales and marketing by leveraging both generative AI and psychology to create a more personalized and effective customer experience. Learn more about Usman by visiting his website. You can also follow and connect with him on LinkedIn and Twitter.