In this episode of Making Sales Social, Brynne Tillman, Stan Robinson Jr., and Bob Woods unveil a practical 10-step strategy to help sales professionals become consistent content creators on LinkedIn—without spending more than 20 minutes a week. The trio tackles the barriers of time and authenticity, offering savvy tips to identify trending topics, capture powerful insights, and repurpose everyday client conversations into high-impact thought leadership. Plus, they discuss using AI prompts (and when to skip them) to refine your messaging and build trust-based conversations. If creating valuable content that converts sounds daunting, this episode will shift your mindset and your method.