#18 The Power of a Statement Piece Point of View w/ Hillary Presswood

Hillary Presswood is a creative director, positioning coach, and founder of Statement Piece Studio @ hillaryweiss.com. She’s also the former co-host of the cult-favorite Youtube marketing talk show Hillary and Margo Yell at Websites (#HAMYAW), and has had her work featured on Business Insider, The Next Web, The Observer, and more. Since 2011, she’s helped thousands of brands all over the world get seen and heard (and make serious cash) through her 1-1 client work, writing, coaching, and videos. Nowadays, she’s on a mission to help more small businesses define their “statement piece”, a.k.a. the bold point of view that makes them radically relevant to their perfect people.

Key Takeaways:

[00:03:00] Creative director helps businesses create standout brands.

[00:05:35] Copywriting career, transition to strategy and coaching. Retirement in 2020 with rebranding.

[00:12:09] Visual branding certification led to full creative direction.

[00:22:07] Unsure how to communicate on social media.

[00:29:35] Reflection, company, confusion, brand perspective, expertise.

[00:32:10] Testing ideas with small bites builds confidence.

[00:39:10] Distinct point of view makes your brand unique.

[00:43:41] Pattern recognition key to successful branding.

[00:48:02] Digging deep, having fun, pushing boundaries.

[00:53:06] Visuals captivate and create memorability instantly.

[01:04:29] Decadent, chunky ice cream mix with snacks.