Over the last few years, thousands of business to business (B2B) software platforms and tools have emerged. Each promise huge returns in exchange for their large price tags. Jay Baron (https://www.linkedin.com/in/jaysbaron/) joins me today to re-think how much we should be replying on these tools to get our marketing done. He goes deep into: Why you need to simplify your marketing tech stack (and get rid of some tools)How to fix the bottom of your funnel to get conversionsHis thoughts on how to use webinars as a live sales callAnd so much more. As always, Tweet me at https://twitter.com/stew_hillhouse to suggest guests or topics you’d like for upcoming shows. Get on the email list at topofmind.substack.com