From Chaos to Clarity: Momentum Monday {ep. 189}
November 3, 2025
Feeling scattered in your author marketing? In this Momentum Monday, Alexa Bigwarfe breaks down how to go from chaos to clarity with a clear, achievable content strategy that connects your daily posts to your big-picture goals—so you can build momentum, consistency, and confidence in your author business.
Welcome to Momentum Mondays, your weekly burst of motivation and marketing mojo for authors and publishing professionals. In this episode, Alexa Bigwarfe gets real about the chaos of marketing without a plan—and how a smart, sustainable content strategy can transform the way you run your author business.
In this episode, Alexa discusses:
- Why chaotic marketing leads to stress, inconsistency, and stalled growth
- What a content strategy really is—and what it isn’t
- How to connect your content to your goals, audience, and sales
- The difference between posting and planning with purpose
- How clarity builds confidence, consistency, and measurable results
- Alexa’s own early marketing missteps (and lessons learned)
- Why shifting from reaction to strategy is the fastest way to peace of mind
- A small, doable first step to start your journey toward clarity