A Woman And Heat Pumps

Listen to women, let them have a voice and save the planet. Our guest, Leah Robson, succinctly details her experiences leading a progressive heat pump enterprise, sharing insights into the growth and adaptation of her business and the industry at large. Leah touches on the nuanced dynamics of customer interactions, stressing the importance of addressing both the technical and personal sides of energy retrofitting. She sheds light on the gendered aspects of sales and installations, bringing to attention the need for a more inclusive approach within the industry. The conversation then shifts to the broader landscape of the energy transition in the UK. The pair examine how media representation, public perception, and diverse workforce can affect the adoption of heat pumps. Leah advocates for innovative workforce training strategies and inclusivity, providing a thought-provoking perspective on progressing the renewable energy mission.

Leah Robson is an influential figure in the renewable energy industry, helming a burgeoning heat pump business that also provides solar panels, EV chargers, and batteries. Her venture, operating in the Southeast of England, is not just a business; it signifies a movement towards whole-house renewables aimed at significantly reducing homeowners' carbon footprints. With nearly six years at the company's forefront, Leah and her team of 14, comprising both installers and back office staff, embolden the transition to greener energy solutions.

Heat pumps, coupled with other renewables like solar panels, provide a holistic solution for homeowners aiming to lower carbon emissions.
Customer education and engagement are crucial in the renewable installation business, especially given misconceptions and gender dynamics in decision-making.
Greater inclusion of women in technical and sales roles could enhance communication and facilitate the adoption of heat pumps.
Combatting misinformation and increasing real-life testimonials may help shift public perception positively towards heat pumps.
There's a pressing need for better apprenticeship pathways and support for small businesses to grow a skilled and diverse workforce in the heat pump industry.

What Leah Says:

"You want to be having all those conversations up front." - Leah on the importance of customer understanding of technology.
"But there's also a slight wariness about whether their wife is going to agree to it or not." - Leah on the gender dynamics within the purchasing decision for heat pumps.
"We're really passionate about climate change, their concern for their kids and their grandchildren, and they want to be warm and comfortable." - Leah on the demographics and motivations of customers.
"The majority of the people I deal with as customers are men." - Leah discussing the prevalent customer profile.
"It's a big challenge to train enough people up." - Leah Robson on the challenges of workforce development in the industry.

Resources:

Your Energy Your Way Website: https://yourenergyyourway.co.uk
Leah Robson's LinkedIn Profile: https://www.linkedin.com/in/leah-robson-9538202