Making Sales Social Podcast
Converting Connections to Conversations with LinkedIn
July 10, 2025
In this episode, the team dives into one of the most critical (and overlooked) elements of LinkedIn success: your existing connections. Learn how to turn dormant first-degree connections into meaningful conversations that drive business growth. From optimizing your profile to positioning it as a powerful resource—not just a résumé—you’ll hear actionable tips on how to spark curiosity, deliver value, and create authentic engagement that leads to opportunity.