Be Contagious, Not Viral: Smart Marketing Strategies with Markeyla Henton {ep. 152}
February 12, 2025
In this episode, Alexa chats with media strategist Markeyla Henton about the power of PR, branding, and visibility for authors and entrepreneurs. They discuss how to be contagious instead of chasing virality, the impact of strategic media placements, and how Media Blitz Day helps women step into the spotlight. 🎤✨
In this podcast episode, Alexa and Markeyla discuss:
- 🎉 From Summit to Collaboration – How a standout presentation at the 2024 Women in Publishing Summit led to an exciting partnership between Alexa and Markeyla.
- 📝 Markeyla’s Journey in Media & Publishing – From a book-loving kid to running Against the Stream Magazine and building a thriving business helping women succeed.
- 🏆 The SNAP Method – Markeyla’s five-step process for helping Christian women entrepreneurs grow their platforms and businesses.
- 🚀 Being Contagious vs. Going Viral – Why chasing virality isn’t the best strategy and how you can instead build sustainable momentum.
- 🎤 The Power of Media & PR – How strategic media placements and PR can help authors and entrepreneurs stand out.
- 📸 What is Media Blitz Day? – A game-changing event where women walk away with professional branding assets, PR placements, and a solid media strategy—all in one day!
- 🎯 Execution Over Information Overload – Why taking action matters more than endlessly consuming courses and workshops.
- 🔥 Leveraging Relationships – The key to sustainable success isn’t just visibility—it’s building meaningful connections.
- 💡 Marketing and PR Tips for Authors & Entrepreneurs – Practical ways to use your media placements to grow your brand.
- ❤️ Encouragement to Take the Leap – "You can handle it!" Markeyla’s empowering advice for stepping into your next big opportunity.
- Markeyla's speaking at the 2025 Women in Publishing Summit! Visit https://womeninpublishingsummit.com to get your ticket to this or upcoming events!
đź”— Want to learn more? Check out Blitz Media Day and connect with Markeyla on Facebook!
Markeyla Henton is a dynamic media strategist, publisher, and business coach dedicated to empowering Kingdom entrepreneurs in the marketplace. A graduate of Howard University with a Bachelor's in English, she founded Against the Stream Magazine, transforming it from a solo endeavor into a publication boasting a team of five writers and over 25,000 monthly visitors. As the CEO of The Faith Edit, a Chicago-based publishing agency, Markeyla specializes in enhancing clients' confidence, execution, and authority. She is also the founder of Boss Believher, where she offers masterclasses and resources to help entrepreneurs succeed. Coming from a lineage of faith leaders, including her grandfather, televangelist Richard Henton, Markeyla integrates her rich heritage into her work, guiding clients to achieve their marketplace goals. Through her innovative strategies and programs, Markeyla has become a sought-after speaker and consultant, known for her passion in helping others elevate their brands and achieve their visions.
https://www.bossbelievher.com/blitz