In this episode of the Author to Authority podcast, host Kim Thompson-Pinder and best-selling author Michelle Nedelec discuss the importance of finding a balance between online and offline marketing for entrepreneurs. They emphasize the need to focus on strengths and passions rather than trying to do everything oneself. The conversation also touches on the challenges and lessons of the entrepreneurial journey, highlighting the importance of empathy and learning from mistakes. They caution against growing a business too quickly without a solid foundation and stress the significance of having a well-planned marketing strategy for authors. The episode concludes with a discussion of the Google Website Audit and encourages listeners to book a discovery call to develop their online and offline marketing strategies.