Chet Lovegren joins the Social Sales Link team on this episode to explore the future of B2B sales, emphasizing content creation and media. With expertise in advancing SDRs to AEs, Chet addresses the challenges faced at various career stages. He discusses his program for SDR-to-AE transformation, stressing the role of content creation in building a personal brand. The conversation covers maintaining message consistency while adapting to prospect preferences and elevating sales teams from SDRs to AEs. Tune in for valuable insights into the evolving B2B sales landscape. Chet Lovegren, The Sales Doctor, as mentioned, specializes in elevating sales teams from Sales Development Representatives (SDRs) to Account Executives (AEs) while also assisting frontline managers. His brainchild, The Sales Doctor Program, serves as a valuable resource for individuals and businesses seeking solutions to revenue challenges. As a certified keynote speaker and sales trainer, Chet’s expertise is widely recognized. He also hosts the Sales RX podcast, accessible on various podcasting platforms, ensuring you’ll find his insights wherever you're listening in. Learn more about Chet by visiting his websites. You can also follow and connect with him on LinkedIn.