Matthew Rolnick, Amazon bestselling author and VP of strategy and innovation at Yaymaker, shares with the Social Sales Link team how to leverage memorable online events for better engagement with employees and teams. For Matthew, it’s all about determining what’s important to employees, asking them for ideas. Learn the types of events you can organize to help salespeople stay motivated, which according to him, does not always have to be complex or paid for. He also believes in healthy competition among teams as long as you set parameters and make it fun with little prizes for the most effective teams. Matthew also shares how he teams up with celebrities to kick off events and speakers to discuss important topics such as diversity, equity, inclusion, and mental health. Learn more about Matthew and his company Yaymaker at http://www.yaymaker.com/. If you have questions or want to get in touch with him, you can email him at [email protected]. You may also connect with him on LinkedIn or follow him on Twitter.