Ep 440 - The Power of Personal Brand As An Author With Chase Neely
November 17, 2023
Chase Neely, an intellectual property attorney with a passion for helping authors navigate the digital age, has a unique perspective on the importance of personal branding for authors. After studying classical voice at Belmont University and working as a social media expert for an author management company, Neely recognized the significance of personal branding for authors. He believes that personal branding is a valuable asset for authors, regardless of their level of experience or number of books written. Neely has helped numerous authors understand how personal branding can help them promote their brand, reach a wider audience, and leave a lasting impact. Join Kim Thompson-Pinder and Chase Neely on this episode of the Author to Authority podcast to learn more about the importance of personal branding in the digital age.
Chase Neely, an intellectual property attorney with a passion for helping authors navigate the digital age, has a unique perspective on the importance of personal branding for authors. After studying classical voice at Belmont University and working as a social media expert for an author management company, Neely recognized the significance of personal branding for authors. He believes that personal branding is a valuable asset for authors, regardless of their level of experience or number of books written. Neely has helped numerous authors understand how personal branding can help them promote their brand, reach a wider audience, and leave a lasting impact. Join Kim Thompson-Pinder and Chase Neely on this episode of the Author to Authority podcast to learn more about the importance of personal branding in the digital age.
Episode Outline:
(00:01:59) Building an Authentic Author Brand
(00:01:59) Building an Authentic Author Brand
(00:06:23) Crafting an Authentic Business Story
(00:10:06) Building a Strong Personal Brand: Core Message,
Customer, and Values
Customer, and Values
(00:16:44) Maintaining Brand Image through Online Monitoring
(00:20:18) IHOP's Temporary IHOB Rebranding Generates Buzz
(00:28:58) The Hidden Gems of Perseverance
Bio:
Chase Neely is the Co-Founder and President of Leverage Brands. By trade and training, Chase is an intellectual property attorney who helps grammy award winning songwriters, producers, New York Times bestselling authors, and other creative professionals at the intersection between their business and their art. Leverage is the third company Chase founded. He started his own law firm in 2012. Then, in 2016, Chase founded Kirkwood Business Management, Inc., a tax strategy and preparation firm for creative professionals, which he sold in 2019.
Chase Neely is the Co-Founder and President of Leverage Brands. By trade and training, Chase is an intellectual property attorney who helps grammy award winning songwriters, producers, New York Times bestselling authors, and other creative professionals at the intersection between their business and their art. Leverage is the third company Chase founded. He started his own law firm in 2012. Then, in 2016, Chase founded Kirkwood Business Management, Inc., a tax strategy and preparation firm for creative professionals, which he sold in 2019.
I'm opening up my calendar to do brand strategy calls (these will be completely free), and I'd love to talk to you.