When You Don’t Have a Plan: A Real-Time Content Strategy Wake-Up Call {ep. 197}
December 1, 2025
In this Momentum Monday, Alexa uses a completely unplanned episode as a live case study in why content strategy matters. She breaks down the stress of winging it, how to connect your posts to real outcomes, and why a 2026 content plan (and the Content Strategy Bootcamp) will change everything.
Join us at the Content Strategy Bootcamp (or get the replays) at https://womeninpublishingsummit.com/content
In this Momentum Monday episode, Alexa gets honest about what happens when you don’t have a content strategy—using this very off-the-cuff recording as a live case study. She walks through why “winging it” leads to burnout, how to think about calls to action and systems, and why your 2026 content plan truly matters.
In this Momentum Monday episode, Alexa gets honest about what happens when you don’t have a content strategy—using this very off-the-cuff recording as a live case study. She walks through why “winging it” leads to burnout, how to think about calls to action and systems, and why your 2026 content plan truly matters.
In this podcast, Alexa discusses:
- Why her podcast needed a solo “Momentum Monday” segment to showcase her own expertise
- How relying only on guest interviews can limit your ability to build and sell your own offers
- The downside of “I’ll do it over the holiday” thinking—and how burnout kills creativity
- What happens when you sit down to create content with no plan or outline
- The difference between random posts and a strategic content pipeline
- Why every post needs a clear call to action (CTA) and what CTAs can look like
- A real-life example of inviting ARC readers without the systems to support them
- How to think through the entire path: from Instagram post to email list, ARC team, or book sale
- The importance of having forms, automations (Zapier), and sequences ready before you post
- Making sure your bio link, feed content, and recent posts support your current goals
- Planning content quarterly and annually to support your big 2026 business goals
- Using AI (like ChatGPT) to write content in your voice and save time on marketing assets
- Why scheduling tools and systems create space for you to think and be creative
- How Alexa is using Airtable and automations to build out launch and content systems
- Why people think they hate marketing—and how having a plan changes that feeling
- A strong invitation to the Content Strategy Bootcamp and why it’s “the best $97 you’ll spend”