In this episode of Making Sales Social, Brynne Tillman welcomes Greg Weinstein, founder and CEO of Aggie—an innovative AI tool built to help small businesses show up online without the stress of constant content creation. Drawing from his deep experience in digital media and roles at MTV, Comcast, and Univision, Greg explores what “human to human” marketing truly means in 2025, why average content just isn’t enough, and how smarter AI inputs can lead to more impactful social engagement. If you've ever felt overwhelmed by the “content beast,” this conversation might be the insight you’ve been craving.