Creating content can be a challenging task for salespeople, and it is often associated with negative feelings such as stress and sometimes actual physical pain. Often, this is due to a lack of knowledge and not knowing where to start. However, we want to remind you that LinkedIn is a valuable platform for lead generation and building strong relationships with your target buyers. It’s important to overcome any negative feelings and take advantage of this opportunity. In this episode of the Making Sales Social podcast, tune in to hear from The LinkedIn Sherpa, Bob Woods, and The LinkedIn Whisperer, Brynne Tillman. They discuss the types of content that can help you start sales conversations with your target audience. Keep in mind that different types of content attract different people, so listen and learn how to create content for prospects at different stages of the sales funnel - whether at the top, mid-to-late, or even post-sales.