Making Sales Social Podcast
Elevating Sales Through Process and Coaching
August 19, 2025
In this episode, we talk with lifelong entrepreneur George Brontén, founder of Membrain, about his journey from struggling to build a sales team to creating a visual sales process that drives consistent results. George shares why he sees "making sales social" as a human-to-human, trust-based connection, not a shortcut. He also reveals how to get salespeople to embrace process and coaching, ultimately fixing a broken sales system and empowering sellers.