Sales Maven Founder and CEO Nikki Rausch joins the Social Sales Link team to introduce us to her five-step sales approach called “the selling staircase,” which also happens to be the title of her book. Tune in as Nikki explains to listeners her perspective on social selling, which is something you do with people, not to them. Find out why Nikki and The LinkedIn Whisperer Brynne Tillman both agree on creating curiosity to entice your targeted audience into continuing the conversation and why according to Nikki, it’s one the most missed step in her selling staircase strategy. Visit Nikki’s website or go straight to that free gift she’s bestowing upon listeners of this podcast episode. You can also connect with her on LinkedIn and on Twitter.