Kim and Juanita talk about one of the 6 Key Building Blocks to Authority Marketing and that is promoting your business. They share key insights including: It is not about promoting your products and services, it is about producing outcomes for your clients. - To promote effectively you need your USP (Unique Selling Position).  - You need to have a plan to promote yourself. - You should not work on promoting yourself or your business until you have done it for a while, know what you are doing, have your target market firmly in place and have systems for growth.  - Ways to promote yourself                - Do Facebook lives on other people’s stream who have the same target   market as you but do not sell the same product                - Podcasts                - Speaking engagements                - Radio                - TV   Have you ever looked at a blank computer screen in frustration because the words won’t come because you are afraid it won’t sound right? Or worse, that it won’t be received well? Kim spent many years feeling that way after a teacher told Kim that she was, “No good at writing and should stop.”  Discouraged, Kim put writing aside. Then, she came to a crossroads in her life and let those painful words go. She set her words free and let her voice be heard once more. Since then, she has gone on to author five books (with three more on the way this year), two planners, and even a collection of Sudoku books. Most importantly, Kim started RTI Publishing and has helped over one hundred entrepreneurs to become authors and taught them how to use their books to become authorities in their niche and open doors to build their business faster. Kim understands the power of words and can’t wait to share them with you on the podcast. Do you want to ask Kim any questions? Join her Facebook group Author To Authority and there you can connect with Kim directly. www.facebook.com/groups/AuthorToAuthority See omnystudio.com/listener for privacy information.