The Secret to Never Running Out of Content: Momentum Monday ep. 187
October 27, 2025
Do you struggle with coming up with content for your social media to promote your author or publishing professional business? Here are some quick tips to help you!
Most authors struggle because they’re trying to reinvent the wheel every week. The secret? Create content pillars — 3 to 5 topics you always talk about that align with your mission, audience, and offers.
For example:
- If you’re a children’s author — your pillars might be emotional learning, family connection, and creative play.
- If you’re a business coach — think mindset, marketing, and systems.
Everything you post should fall under one of those pillars. Once you have them, you’ll never run out of content again — you’ll just keep rotating themes.
Action Step:
Today, write down your top three content pillars — the things you want to be known for.
Today, write down your top three content pillars — the things you want to be known for.
Take one small action this week to move closer to your goals — and if you want a full system for your content strategy, head to womeninpublishingsummit.com/content-calendar. Let’s make your marketing work for you!