Successful Book Launch Strategies with Aimee Ravichandran {ep. 182}
September 24, 2025
Award-winning marketer Aimee Ravichandran of Abundantly Social joins Alexa to talk about how authors can build buzz, plan launches effectively, and understand the difference between PR and marketing. From credibility boosters like awards to smart ad strategies, Aimee shares practical insights for self-published and indie authors ready to shine.
In this episode, Alexa chats with award-winning book marketer Aimee Ravichandran, founder of Abundantly Social. Aimee shares her journey from psychology student to powerhouse book marketer, why she loves working with self-published authors, and how to successfully plan a book launch that makes an impact.
In this podcast, Alexa and Aimee discuss:
- Aimee’s path from psychology and forensic studies to book marketing
- The mentorship of Sandy Lawrence and the creation of Abundantly Social
- The difference between PR and book marketing—and why authors often need both
- Why planning 4–6 months ahead of launch is critical (especially for editorial reviews)
- Common mistakes new authors make with marketing and how to avoid them
- How awards and credibility markers amplify author visibility
- The importance of building momentum before and after launch
- How Abundantly Social helps authors with customized packages, ads, and launch support
- Aimee’s preference for working with self-published authors and why
- The role of honest reviews in building long-term book success
Aimee Ravichandran is the founder of Abundantly Social, an award-winning book marketing agency dedicated to helping self-published and indie authors succeed. With over 12 years of experience, Aimee has helped create 150+ Amazon bestselling authors and specializes in social media, paid ads, and launch strategies. She was named one of the Top 10 Innovative Women Changing the Face of Business and continues to champion authors with passion and expertise.
Resources & Links
- Abundantly Social: https://abundantlysocial.com
- Women in Publishing Summit Partner Page: https://womeninpublishingsummit.com/abundantlysocial
- Connect with Aimee via her website contact form (quickest response via text once connected)