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Summary

In this episode of Alexa’s Publishing Chat, Alexa Bigwarfe talks with Dr. Kate Watson — author, speaker, and founder of SpeakandFind.com — about how authors can turn their expertise into a speaking or training business. They unpack how to start small, charge for value (not hours), find your first stages, and stop saying “one day” and start saying “I am.”

In this podcast, Alexa and Dr. Kate discuss

The connection between writing and speaking—which comes first?
How being an author builds credibility for paid speaking gigs
Why speaking often pays more (and faster) than book sales
How to take your first steps toward being a paid speaker
The importance of knowing your niche and ideal audience
Avoiding burnout by packaging and pricing for value, not time
Turning free opportunities (podcasts, libraries, community groups) into practice stages
The power of partnerships and collaboration instead of competition
Using conferences and calls for proposals to fill your calendar with gigs
Building additional revenue streams with courses and digital products
How AI tools can help you organize, outline, and scale your offerings
Shifting your mindset from future tense (“I’ll be a speaker someday”) to present tense (“I am a speaker”)

About Dr. Kate Watson

Dr. Kate Watson is an author, speaker, trainer, and consultant specializing in power-based violence prevention, including domestic violence, sexual assault, and human trafficking. Through her company, The Advocacy Academy, she reaches more than 10,000 people each year. She’s also the founder of SpeakandFind.com, where she helps aspiring speakers and trainers build sustainable, purpose-driven businesses.

Resources & Links

Dr. Kate Watson’s website: SpeakandFind.com
The Advocacy Academy: theadvocacyacademy.com
Alexa Bigwarfe’s Write | Publish | Sell: writepublishsell.com
Women in Publishing Summit: womeninpublishingsummit.com