Ep 445- How To Sell More With Story With Rob Hughes
November 29, 2023
Rob Hughes, a seasoned executive coach and digital marketing expert, has a rich background in the manufacturing industry and entrepreneurship. He strongly emphasizes the importance of clarifying a brand's story for audience engagement and business growth, a perspective shaped by his experience in expanding a faith-based executive coaching business across 33 states and his training under renowned author Donald Miller. Hughes believes that a confusing brand story can lead to loss rather than success, and encourages businesses to invest time in clarifying their brand's story through various mediums. His digital marketing agency, Hughes Integrated, embodies this belief by using the power of well-told stories to transform companies from the inside out. Join Kim Thompson-Pinder and Rob Hughes on this episode of the Author to Authority podcast to learn more about the importance of a clear brand story.
Rob Hughes, a seasoned executive coach and digital marketing expert, has a rich background in the manufacturing industry and entrepreneurship. He strongly emphasizes the importance of clarifying a brand's story for audience engagement and business growth, a perspective shaped by his experience in expanding a faith-based executive coaching business across 33 states and his training under renowned author Donald Miller. Hughes believes that a confusing brand story can lead to loss rather than success, and encourages businesses to invest time in clarifying their brand's story through various mediums. His digital marketing agency, Hughes Integrated, embodies this belief by using the power of well-told stories to transform companies from the inside out. Join Kim Thompson-Pinder and Rob Hughes on this episode of the Author to Authority podcast to learn more about the importance of a clear brand story.
Episode Outline:
(00:02:29) Crafting a Compelling Brand Message
(00:02:29) Crafting a Compelling Brand Message
(00:08:27) The Power of Expert Guidance for Entrepreneurs
(00:12:14) Leveraging Books for Success
(00:16:10) Creating Compelling Brand Stories
(00:23:41) The Power of Comrades and Coaches
(00:29:25) StoryBrand Experts: Transforming Brands Through
Storytelling
Storytelling
Bio:
As a former vice president of sales and marketing in the manufacturing industry, executive coach for business owners and entrepreneurs across North America, and now the CEO of a marketing agency, Rob understands the struggle many brands face when it comes to marketing. He wanted to find a better way to get his message across to clients who would care—and he did. Now, Rob is on a mission to help small businesses accelerate growth by clarifying their message through Hughes Integrated, a StoryBrand Certified Marketing Agency. And as an esteemed marketing keynote speaker and podcast host, his sessions on marketing and branding are engaging, interactive, and inspiring.
To learn how Hughes Integrated's proven process can help your small business accelerate growth, or book Rob to speak at your next corporate event, visit https://hughesintegrated.com/