Bruce Sheer is a renowned consultant, author, keynote speaker, and president of the National Speakers Association Northwest, with a career marked by inspiring buyers and accelerating revenue growth. From his perspective, the journey to becoming an author and publishing his book was a mixed bag. On the positive side, it helped him clarify his story, deepen his knowledge, and sharpen his thinking, thereby increasing his impact on others. However, he also faced challenges such as fear, uncertainty, and unexpected expenses during the publishing process. Despite these hurdles, Bruce sees the value in using his published work to scale up his business and is excited about his next book. He has gained significant insights into marketing and the importance of promoting his book to reach his target audience. Join Kim Thompson-Pinder and Bruce Sheer on this episode of the Author to Authority podcast to delve deeper into Bruce's journey and the impact of publishing.