Jason Cutter, the head of Cutter Consulting Group, is a renowned expert in scalability and mindset development for authentic persuaders in sales. With a unique background in marine biology, Jason brings a fresh perspective to sales education and coaching. His perspective on "Jason Cutter's Authentic Persuasion in Sales Education and Coaching" is that salespeople often struggle with generating interest and closing new business. He believes that understanding the value of what they are selling and how it can help the customer is key to success in sales. Jason emphasizes the importance of not just solving pain points, but also providing gain and leaving the customer in a better place. He views sales not as a pushy activity, but as a way to help and serve the customer. His approach to sales, which is centered around authentic persuasion and guiding customers towards a better outcome, is reflected in his books, speaking engagements, and strong online presence. Join Kim Thompson-Pinder and Jason Cutter on this episode of the Author to Authority podcast to learn more about his unique approach to sales.