Laura Patterson, president of Vision Edge Marketing, joins hosts Brynne Tillman and Bob Woods to discuss the importance of customer-centric business strategies. They explore how businesses can transition from product or sales-focused approaches to customer-centric models. Laura emphasizes understanding customer needs, leveraging data to make informed decisions, and empowering employees to enhance customer engagement. She also highlights the significance of identifying key customers, assessing competitive landscapes, and measuring customer effort. Gain insights into building a more responsive and collaborative company culture that aligns with customer-centric principles.