Are your first sales meetings falling flat? In this episode of Making Sales Social, Brynne Tillman sits down with globally recognized sales strategist and best-selling author Lee Salz to reveal why traditional discovery meetings fail, and how to transform them into client-centric consultations that build trust, create momentum, and deliver meaningful value. Lee, known as a sales contrarian, shares his proven strategies for: Shifting from egocentric discovery to meaningful, value-driven consultations Crafting first meetings that engage emotions and spark curiosity Creating “consultation cliffhangers” that leave prospects eager for the next step Turning your questions and insights into a roadmap that resonates with your buyers If you’re ready to stop pitching and start consulting, this episode is packed with mic-drop insights, practical frameworks, and actionable tips to elevate your first meeting—and your sales results. Resources mentioned in this episode: Lee’s book: The First Meeting Differentiator (firstmeetingbook.com) Download Lee’s “10 Ways to Provide Meaningful Value in First Meetings” at meaningfulvalue.com