Kim interviews David Fletcher as one of the top 25 episodes of the Author to Authority podcast. This episode focuses on the importance of understanding the value of being an entrepreneur and creating relationships with potential clients before asking for the sale. They discuss the need to create value by sharing expertise, showing data and numbers, and demonstrating the return on investment (ROI) of the product or service. They also emphasize the need to go beyond the traditional sales conversation and to focus on how the service can change the prospect's life. They suggest having an opportunity cost conversation to get prospects excited about the service being provided and recommend Larry Levine's book, Selling from the Heart, as a great resource for sales professionals. Finally, they plan to review and come back soon to discuss the topic further.