In episode 296 of the Making Sales Social Podcast, Brynne Tillman welcomes John Savage, a seasoned expert with over 30 years of experience in engaging organizations and leaders across various industries. John shares his unique insights on mastering effective sales conversations. From understanding the cultural nuances of different "tribes" to the importance of authentic, client-focused dialogues, John delves into key principles that drive meaningful engagement and impactful results. Whether you're a seasoned professional or new to the field, this episode is packed with valuable strategies to elevate your sales approach and build stronger, more genuine connections. Tune in to discover how to make your sales truly social and effective.