Why Summer Is the Season for Social Sellers
August 2, 2026
Many sales professionals slow down during the summer months under the assumption that prospects are completely unreachable. Hosts Brynne Tillman and Stan Robinson Jr. break down why this seasonal lull creates a distinct competitive advantage for active sellers. With lighter calendars, fewer meetings, and temporary absences from gatekeepers, summer offers ideal conditions for thoughtful outreach. The discussion outlines practical ways to build trust, guide contract audits, and clean up existing LinkedIn networks to maintain sales momentum ahead of the fourth quarter.