Alexa's Book Marketing & Publishing Chat
27 Rewrites to Launch Day: A Debut Novel Story with Heather LeRoss {ep. 240}
October 28, 2026
Heather LeRoss rewrote her debut novel 27 times, landed an agent, went on submission, and heard "we didn't connect with the voice." So she opened her own press and published it herself. Writers sitting on a manuscript will hear how revision, honest feedback, and one hug from Hoda Kotb got What's Left is Hope published.
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Heather LeRoss has been in Alexa's world since the mom blog days, and Alexa published her first book, the humor collection Just Tell Me I'm Pretty, in 2017. Her debut novel, What's Left is Hope, took a much longer road: 27 rewrites, a beta reader who called an early draft crap, an agent, eight or nine months on submission, and a string of editors who loved the premise but "didn't connect with the voice." Then Hoda Kotb asked to read it, and Heather didn't have a copy to give her. That's when she and her husband opened Offramp Books and published it themselves. Listeners will hear how to ask for feedback you can actually use, what an agent can and can't change, why women's fiction still has a strong readership, and Alexa's honest advice for anyone starting a small press.

Key Takeaways from This Episode

Heather LeRoss is a writer, humorist, and improv performer who spent about 25 years in marketing copywriting before turning to books. Her first book, Just Tell Me I'm Pretty: Musings on a Messy Life, grew out of her blog about parenting a son with ADHD. Her debut novel, What's Left is Hope, is women's fiction about divorce, grief, friendship, and starting over, published October 27, 2026, by Offramp Books, the press she runs with her husband. She made her stand-up comedy debut in September and teaches improv. Find her at heatherleross.com.

Resources and Links (affiliate links included)



Publishing and book marketing advice.