Getting traffic to your website is pointless unless you're able to convert. Khalid Saleh joins Stewart Hillhouse to discuss why conversion rate optimization is a marketer's best secret weapon. On this episode, Khalid and Stewart discuss: • Lessons in Bad Usability (And How It's Cost Taxpayers Over $1.3B So Far) • People's Two Most Precious Commodities • The 3 Factors Khalid's Found to Drive Most Buying Decisions • How He Steals Words Right From His Customer's Mouth For His Copy • And So Much More Khalid Saleh is an expert in conversion rate optimization and user research. He’s the CEO of Envesp, and the co-founder of FigPii. LinkedIn: https://www.linkedin.com/in/khalidh/ Envesp: https://www.invespcro.com/ FigPii: https://www.figpii.com/