Making Sales Social Podcast
From Martial Arts to Master Connector: Building Genuine Human Relationships with Steve Spiro
October 16, 2025
In this episode of Making Sales Social, hosts sit down with Steve Spiro, the “Master Connector” a fourth-degree black belt, accomplished speaker, and LinkedIn powerhouse with over 30,000 connections. Steve shares his inspiring journey from art school and advertising to mastering the disciplines of martial arts and sales. Discover how grit, authenticity, and a “Go-Giver” mindset transformed Steve from a self-described introvert into a world-class connector and thought leader. He reveals why ditching the pitch, focusing on human connection, and leading with heart are the true keys to social selling success. From practical networking advice to mindset shifts that turn conversations into meaningful relationships, this episode is packed with actionable insights for anyone looking to build stronger connections, both online and off.