Social Sales Link’s Brynne Tillman and Bob Woods discuss how social selling levels the playing field in a way that allows any sales professional with a good, authentic message to go toe-to-toe with large companies that have deep pockets to spend on building brand awareness and exposure. Listen as they talk about what it means to be a microinfluencer and what you can do to start attracting your targeted audience, such as having both a personal page and a company page on LinkedIn so you can show up in a meaningful way. Discover what it means to be a resource instead of being seen as too salesy from the get-go, that it’s all about attracting, teaching, and engaging. Make sure to take note of all the excellent tips and strategies Brynne and Bob shared in this episode!