Bill Caskey is a seasoned professional in sales and marketing, co-host of the Advanced Selling Podcast, and author of the highly acclaimed book "Same Game, New Rules." Caskey's perspective on overcoming impostor syndrome and achieving professional success is rooted in his belief that this challenge requires self-awareness and a shift in mindset. He suggests that impostor syndrome is a fear of success and a belief that one is not capable of achieving beyond a certain level. Caskey emphasizes the importance of recognizing and addressing this internal struggle to avoid self-sabotage and blaming others for one's lack of success. He also acknowledges that everyone experiences impostor syndrome to some extent and that it can manifest in different areas of life. Join Kim Thompson-Pinder and Bill Caskey on this episode of the Author to Authority podcast to delve deeper into this topic. 

Episode Outline: 
(00:01:20) The Struggle for Self-Deserved Success

(00:08:59) Overcoming Negative Feedback as an Author

(00:12:14) Exponential Growth in Sales and Income

(00:19:23) Strategic Price Increases for Long-Term Growth

(00:22:30) Creating a Congruent Brand with MVP

(00:30:48) Creating Valuable Content for Your Audience

 
Bio:
Bill’s counter-intuitive philosophies go against the orthodoxy of most sales approaches - the old 'convince and persuade' doctrine. Instead, Bill takes a radically different approach to B2B sales - which includes using media as a lead device, creating personal empowerment for the sales person by avoiding antiquated techniques, and a thorough understanding of ‘buyer behavior’ which helps the sales person control the sales process. Bill is a 4x author having written Same Game New Rules, Rewire The Sales Mind, The Sales Playbook and Email It!. He co-hosts with Bryan Neale, The Advanced Selling Podcast (Top 30 Marketing Podcast on Apple Podcasts), a weekly podcast counseling sales forces and leaders world-wide, who seek to improve their business. The program is the top sales podcast with downloads of over 130,000/ month (13,000,000 downloads in 17 years.) He also hosts his own podcast - The Bill Caskey Podcast, where he dives deeper into counter-intuitive concepts for CEOs and sales professionals.