Atiba de Souza is a seasoned coding and programming expert who transitioned from building large search systems for US government agencies to leading a video-first marketing agency. His perspective on YouTube algorithm insights is shaped by his belief in the power of video content and understanding audience pain points for effective marketing strategies. Atiba emphasizes that creators need to understand the algorithm's influence to effectively reach their target audience, suggesting a focus on content that resonates with the audience's interests and needs rather than the creator's personal agenda. He underscores the importance of consistency in posting content on YouTube to maintain visibility and engagement. With his background in search systems and current focus on video-first marketing, Atiba firmly believes in the future of video content as a key medium for connecting with audiences.

Episode Outline:
(00:02:05) Audience-Obsessed Video Marketing Strategies for Success

(00:05:08) Metrics-Driven Traffic Generation for Tangible
Results

(00:11:23) YouTube Content Engagement Analysis for Success

(00:17:04) Captivating YouTube Thumbnail Design Strategies

(00:23:01) Maximizing Video Content Impact with YouTube
Algorithm

 
Bio:
You don’t want to be famous – but you need to be. There’s too much bad information floating around out there, too many people getting either bad or critically-incomplete or even outdated information. It’s not only NOT HELPING – in some cases, it’s actively hurting them. These are people you can help, potential clients who NEED to find you. I know you know that. And I know you’re dreading the process, all you’ve heard about SEO, blogging, podcasts, and “staying top of mind.” It’s not what you do. It’s not what you want to learn to do. Even though you know it’s necessary. So you’re caught between wanting to do what you’re an expert in and knowing you need to learn and do this other stuff. Relax. I can help. I know what that’s like. I’ve been there. Quick story: for 25 years, I ran an exclusive agency that got regional and national brands ranked on page 1 of Google. We were doing Search Engine Optimization (SEO) before the term was even invented. But one day I realized that my agency was not growing because I was not applying what I did for my clients to my own brand. You know the story about the cobbler’s kids who went shoeless? That was my agency. Then I met Kasim Aslam. He owns the #1 rated Google Ads Agency in the US. He saw how we were getting our clients ranked – I showed him the whole process – and he was blown away. He told me, “Nobody else is doing this. You’ve got stuff people need to hear.” That’s when I realized, “Oh, crap! I do!” Kasim helped me understand that I was not alone. I had to get known in order to help more people. So – are you the best-kept secret in your field? Are you creating fresh content, getting it out in the world? I’m not talking old, stale static blog posts – I’m talking actually reaching people with fresh content, especially video, that really establishes who you are and how you can help people. I know, video sounds like it’s hard to do and a big deal. But I’ve got a super easy way to help you get great at it, easily, and a custom process that spins that one video into multiple formats on myriad platforms. But maybe you are currently creating some content. How’s your video content ranking on Google? Brilliant content is useless if it’s buried on page five of the search results. You need a partner to help you get recognized for who you are and what you do, a partner with the technical chops and the tactical team to make it happen. All without interrupting what you usually do Intrigued? Let’s talk. Send Me a DM.

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