Alexa's Publishing Chat
From Anxious Author to Bold Promoter: How Kae Wagner Built a Book Marketing Mindset {ep. 172}
July 9, 2025
Kae Wagner shares how she transformed from an anxious introvert into a confident book promoter. Learn how mindset, simple habits, and series strategies helped her grow book sales and visibility. She offers practical tips for daily marketing, overcoming fear, and using Amazon to your advantage.
In this inspiring episode of the podcast, Alexa Bigwarfe sits down with Kae Wagner—award-winning author, founder of the Bold Authors Network, and creator of the Bold Author Bootcamp. Kae shares her journey from anxious introvert to confident book promoter, breaking down the mindset shifts and practical strategies that helped her go from giving away books at pickleball games to building a successful fiction series and a supportive author community.

Kae offers vulnerable stories, actionable tips, and the #1 reason authors need to promote their work daily. Whether you're feeling stuck in obscurity or just starting your marketing journey, this episode is packed with wisdom, encouragement, and tools to help you boldly share your book with the world.

In this podcast, Alexa and Kae discuss:


Kae Wagner is an award-winning author, speaker, and book marketing strategist who helps fiction and nonfiction authors transform from anxious writers into bold, confident promoters. She is the founder of the Bold Authors Network, a supportive community that empowers authors to market their books with purpose and consistency. After years in nonfiction business publishing, Kae made a successful leap to fiction with her Frankie Girls series—landing features like a Times Square jumbotron spot and international book awards. Through her programs like the Bold Author Bootcamp, weekly Promo Hour, and workshops such as Claim Your Amazon Real Estate, she equips authors with the mindset and tools to sell books every day and avoid the dreaded “Amazon cliff.” Kae’s mission is simple: no author left behind.

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