I'm Ben Leonard, founder of Beast Gear, and this is Brand Rescue Mission... my brutally honest, behind-the-scenes series about rescuing the brand I built from scratch, scaled to $6 million a year, sold, and just bought back in total disarray. In Episode 1, I take you back to where it all began: a health scare, a lousy jump rope, four years of fear and procrastination, and how I bootstrapped my first product with £2K and a loan from my parents. This isn’t just a comeback story, it’s a real-time roadmap for creators and brand builders. You’ll get the hard-earned lessons on sourcing, storytelling, marketing that cuts through, and the truth about selling your business. Whether you're building your first brand or trying to fix a broken one, you're in the right place.