Brynne Tillman welcomes Michael Hansen, CEO of Growth Genie, to discuss bridging the gap between sales and marketing. They delve into leveraging marketing content for sales prospecting, the importance of creating helpful content, and the role of personalized engagement. Michael shares insights on using AI like ChatGPT for research, not writing, and stresses the value of authenticity in sales. Learn actionable strategies to convert content consumers into potential clients while maintaining a human touch. Join the conversation and uncover practical tips for modern digital selling in 2024 and beyond.