The Shankar Poncelet Podcast | An Entrepreneur's Journey
AI in Business - Manual Advertising Soon Belongs To The Past
March 27, 2023
The podcast discussed the benefits of using AI in advertising, including the ability to efficiently set up and track ad campaigns across multiple platforms. The importance of targeting and creative variations in ad campaigns was emphasized, and the use of landing pages for lead generation was recommended. The potential societal and economic implications of the shift towards automated advertising were also discussed, including the cost barrier for some businesses. Advertisers were reminded to align with ethical and social values and to follow platform regulations to prevent discriminatory advertising. A live video stream on the future of AI was announced.
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