Making Sales Social Podcast
Becoming the Go-To Expert: David Newman on Building Market Eminence
October 30, 2025
In this episode of Making Sales Social, Brynne Tillman welcomes her first-ever mentor, David Newman, CSP, keynote speaker, and host of The Selling Show. David introduces his groundbreaking framework of Market Eminence, the next evolution beyond thought leadership and personal branding. Discover how to rise above the noise, attract your ideal clients, and become the go-to authority in your industry. David breaks down his three pillars of eminence: visibility, respect, and brand preference, and explains why being “vanilla” keeps you invisible while being “licorice” makes you unforgettable.